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] Yeo Valley Organic is part of a family-owned farming and dairy company based in the village of Blagdon, in the Yeo Valley, and in Cannington, near Bridgwater, Somerset, England ==History== Yeo Valley founders, Roger and Mary Mead began making yogurt, using milk from their dairy herd, in 1974, selling them from the gate of their farm and to local shops. The present owner, Tim Mead, took over in 1990 when his father, Roger, died in a farming accident. Production of organic yogurt was started in 1993, as local farmers who were producing organic milk had difficulty finding a consistent demand for it. Yeo Valley encouraged more local farmers to become organic and form a cooperative, guaranting to buy their produce to cope with growing demand. Today Yeo Valley Organic is a well-known organic dairy company, with many awards for product quality and innovation, and a Queen's Award for Enterprise presented in 2001 for the revolutionary way it worked with its farming suppliers, encouraging them to turn organic and giving them long-term ‘fair trade’ contracts.〔(【引用サイトリンク】url=http://www.yeovalleyorganic.co.uk/#/about-us/working-hard-for-the-environment )〕 The firm won another Queen's Award for Enterprise, for sustainable development, in 2006 for its "''Approach to management with continuing support for sustainable UK organic farming thereby minimising environmental impact''".〔(【引用サイトリンク】 accessdate= 2007-06-12 )〕 In 2010, they launched a £5 million advertising campaign, created by Bartle Bogle Hegarty, featuring the Yeo Valley Rap, using commercial breaks in ''The X Factor'' finals, which went viral. Their follow up campaign which featured a spoof boy band, The Churned, launched during the first ''X Factor'' live show on 8 October 2011. They subsequently released the single "Forever" on iTunes, and are running a karaoke style competition on their Facebook page where the winner will appear on their final ad during the ''X Factor'' final. In March 2012, the business was re-branded as "Yeo Valley Family Farm" by Perry Haydn Taylor's agency (big fish ) who redesigned their entire range of over 145 products, relaunched their digital communications and introduced a sales promotion plan. Their new brand identity changed from a droplet of milk to a heart containing with the words "Yeo Valley Family Farm" and the strapline "Supporting British Family Farms" beneath it. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Yeo Valley Organic」の詳細全文を読む スポンサード リンク
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